Ideas & Stories
What we're
thinking about.

Perspectives on creators, culture, media, and the opportunities that live at the intersection of all three.

Creator Economy
The Bilingual Creator Advantage: The Most Undervalued Voice Online Right Now
Creators who speak authentically to both Chinese and English-speaking audiences are unlocking a commercial opportunity most brands haven't figured out yet.
March 2026  ·  Funway Media
Cultural Strategy
Why Major Sporting Events Are the Most Underused Brand Canvas Right Now
The world's biggest events draw the world's most diverse audiences — yet most brand activations still feel generic.
February 2026  ·  Funway Media
Platform & Media
RED: What Every Brand Outside the Platform Still Gets Wrong
RED is not Instagram. Understanding the difference isn't optional — it's the whole game.
January 2026  ·  Funway Media
Community
Vancouver 2026: The City, the Moment, and the Creative Opportunity
Vancouver is having its moment on the world stage. For creators, brands, and cultural organisations — here's what that means.
January 2026  ·  Funway Media